viral games, viral campaigns, buzz marketing
Viral marketing, what is it all about?

So what is viral marketing?

Viral marketing sometimes known as buzz marketing is basically word of mouth advertising that is driven by the consumer as opposed to traditional marketing which is driven by the marketer. As an agency, Koko develop visually stunning viral games and videos that spread your message online. The key aspect to this process is creating an online viral campaign that encourages the receiver to become a sender, creating the potential for exponential growth to maximise the campaigns exposure and influence.

The key to viral marketing is knowing what sort of campaign or message users will respond to and trying to utilise this information commercially. It's all about getting people to pass on the message to others and if the viral agent is executed correctly, the spread of these campaigns can reach millions of people on a global scale.

Viral marketing is a specialist area of advertising and requires much more than an agent that engages users, equally important is the seeding and tracking of the campaign. This is key when trying to attract attention to the viral agent and due to the truly massive amounts of online content these days...these processes themselves require a specialist area of expertise. Combining stunning creative material and extensive seeding, a Koko viral campaign has the potential to generate millions of clicks and active viewers.

Viral marketing is so successful because people are far more open to recommendations and endorsements from their friends than they are from the media as usually, the message the consumer receives is a personal one from a source they trust. It is also very successful due to the fact that the user can interact with a brand and the content is more engaging.

Viral marketing provides brands with a fantastic ROI and once launched, it's effects are immediate and direct. Once a viral campaign has been launched, it has the potential to deliver success over long periods of time providing tangible results during it's lifespan. A well designed viral campaign can benefit any type of business and can provide access to millions of potential clients, allowing them to interact with a brand in a very personal way. A viral campaign can be used to build or enhance brand awareness, reputation and image. They can also communicate a specific message in a way that is easy to understand as well as being enjoyable. This encourages users to send the campaign to their friends. Due to the huge amount of visitors a viral campaign can receive, advertisers can generate massive publicity for new product releases and it also helps to gather data and contact details of potential customers.

In brief, viral marketing can help businesses achieve the following: Immediate visitors Long term visitors Causes exponential growth - reaches a large audience Automate your marketing methods - set it up once and forget about it Inexpensive compared to other advertising methods Quickly and effectively build your reputation Easy to integrate with other marketing methods - i.e. include as a bonus with other products Increase targeted traffic to your web site The benefits above outline why an increasingly large number of global brands now take viral marketing into consideration when allocating their advertising budgets. As a result, viral marketing is becomming one of the most effective forms of advertising available today.

Companies who want to get their brand message out to exisiting and potential customers on a global scale now see viral marketing as one of the best ROI options compared to other more established methods of advertising. To acheive the best results for your organisaion... just add Koko.